Trump Hits Switzerland with 39% Tariffs
The highlight of Switzerland’s summer calendar is the national holiday (Switzerland’s birthday), which fell last Friday, 1st of August, but all of Switzerland, including the government, woke up to the headlines that President Donald Trump had hit the country with punitive tariffs of 39%. The tariffs cover all Swiss imports to the United States and in 2024, according to data released by the United Nations COMTRADE data base totalled USD 72.88 Billion, leaving America with a trade deficit of USD 38 Billion, (though other figures suggest it’s as high as USD 47.4 Billion,) the 13th largest of any nation with the USA. This has obviously caught the eye of President Trump who has made it clear that he wishes to eradicate trade imbalances with all of America’s trading partners.
This has come as a huge shock for both the politicians and the business elite as only a few weeks ago the government was exuding confidence regarding its tariff negotiations with the United States. Indeed, back in May, Switzerland hosted the United States and China in the hope of preventing a trade war which gave Switzerland’s President Karin Keller-Suter the opportunity to meet with Scott Bessent, the United States Trade Secretary. It appeared that the meeting was successful having been told that Switzerland was second in the queue after Great Britain to strike a trade deal with the U.S. at potentially a 10% tariff, much lower than the 31% as unveiled by President Trump back in April’s “liberation day”.
Therefore, the 39% has come at a complete shock and politicians are divided as to the negotiation tactics, with some saying the government were too obsequious, and others saying they were too tough, while many just said the negotiation tactics were not up to scratch. However, the trade deficit according to officials is the sticking point, and basically the Swiss sell more to the U.S. than it buys, and the population of just 9 million quite frankly just do not like U.S. goods such as their cheese, chocolates, and cars. However, the Swiss have tried to compensate for the trade deficit by reducing their own tariffs on imported U.S. industrial goods to zero, and many of the Swiss companies have multibillion dollar investments in U.S. plants. Data suggests that Swiss investment in the U.S has created circa 400,000 jobs, furthermore Trump has ignored service industries which would bring the deficit down to USD 22 Billion, but sadly President Trump is just fixated on trade imbalances.
Analysts point to one problem which is where on earth did the 39% come from, which makes it appear that President Trump is just arbitrarily picking out numbers from thin air. There appears to be little wiggle room in negotiations, but Switzerland could import LNG (Liquified Natural Gas) from the U.S. plus they can also point out they are committed to investments in the United States totalling USD 105 Billion. In Q1 two thirds of the trade deficit was due to shipments of gold bullion, this was due to the price of gold not due to any added value by the Swiss refineries. Experts point out that gold is not manufactured in Switzerland but reprocessed into bars and one offer to Trump could be a one off tariff of 50% on gold.
This Thursday, 7th August is deadline day for tariffs and experts point out that the Swiss government will be moving heaven and earth to get an extension. Indeed, officials from the Swiss State Secretariat for Economic affairs have already contacted their counterparts in the United States to try and negotiate a way forward, plus the President of Switzerland herself is flying to Washington (without an invitation) to meet face-to-face with Trump in the hope of avoiding the increase in tariffs. Trump is known for flip flopping at the last minute so the President of Switzerland can only hope they can extend the current deadline and get a reprieve, otherwise the damage to their economy could be quite serious. Experts point out that the key to the current tariff impasse would be that instead of dealing with Trump’s negotiators is instead to win over the man himself.
For Switzerland’s export-driven economy, the impact could be significant. Key industries—including luxury watchmaking, pharmaceuticals, and precision engineering—depend heavily on access to the U.S. market. Higher tariffs risk eroding profit margins, raising prices for American consumers, and prompting Swiss firms to reassess their U.S. expansion plans. Politically, the move is a shock to a nation that prides itself on neutrality and stable bilateral relations. It signals that even close, low-conflict partners are not immune from politically motivated trade actions.
The tariffs also complicate Switzerland’s position within the EU-Swiss economic framework, as Brussels weighs its own responses to Trump’s trade policy. In the short term, Swiss exporters may absorb some costs to maintain market share, but over time, the pressure could accelerate efforts to diversify export destinations and invest in U.S.-based production—ironically, one of Trump’s intended outcomes.
