The United Kingdom Becomes Europe’s Top Destination for Investment

Despite much rancour regarding the Chancellor of the Exchequer’s budget on 30th October 2024, PWC’s annual CEO survey has shown that the United Kingdom has leapfrogged Germany to become Europe’s top investment spot, and has claimed second spot behind the United States in the global rankings. Indeed, the survey of circa 5,000 chief executive officers put the United Kingdom ahead of China, Germany, and India, with such news no doubt coming as a relief to the somewhat embattled chancellor Rachael Reeves, especially after recent turmoil in the UK government bond market.

The Chancellor has been quoted as saying “These latest results show global CEO’s are backing Britain as the UK is one of the most attractive destinations for international investment, and it’s this investment that will help economic growth and improve living standards across the UK”. The senior partner of PwC UK Marco Amitrano was also quoted as saying “ “a vote of confidence in the UK as a place for business and investment”. The cabinet is united in the fact that the government has a safe and secure majority which, unlike some of the larger EU economies that face both economic and political instability, will encourage investors to use the United Kingdom as a safe haven for investments.

However, experts suggest that this labour government should not become complacent, as putting the United Kingdom back at front and centre of the global stage requires a realisable path towards growth and a government that has an approach that is consistent towards investment and business. Currently, the Chancellor is attending the Davos summit in Switzerland where she will highlight the United Kingdom as a safe and politically stable investment partner. She will be emboldened by the fact that first data released by the IMF (International Monetary Fund) last week upgraded its forecast growth in the United Kingdom from 1.5% to 1.6%, and second figures released at the end of last week show lower than expected inflation figures paving the way for a rate reduction by the Bank of England.

Recent data released by the ONS (Office of National Statistics) showed inflation for December 2024 slowing to 2.5% down from the November figure of 2.6% a surprise for many analysts who had predicted inflation either holding steady or rising to 2.7%. The biggest drivers in December’s inflation figures were the easing of tobacco costs and the easing restaurant and hotel costs, and whilst still rising, they reflect the slowest pace since July 2021. Experts now suggest these latest inflation figures have opened the way to cut interest rates by 25 basis points to 4.75% in February. However, despite December’s drop in inflation, experts have warned it could rise again in the coming months fuelled by rising energy bills. Still, the Chancellor will be buoyed by the fact that inflation is down, rates could well come down, the United Kingdom is top of the investment tree in Europe and second in the world, a turnaround from the financial machinations of last week.